Guide to determine if a trademark is registered in Colombia.
The registration of a trademark is not automatic. The application must undergo a substantive examination, during which the Superintendence of Industry and Commerce (SIC), the Trademark and Patent Office in Colombia, may find prior registrations, meaning other trademarks or slogans that may pose an obstacle to obtaining registration.
Therefore, before registering a trademark, it is advisable to determine if it is already registered in Colombia through a search of phonetic and graphic precedents to identify potential obstacles, such as identical or similar trademarks that identify identical or related products or services.
